





The Employee Survey Playbook
Most leaders dread employee surveys. They’re afraid of the negativity, the complaints, the long reports no one reads. But when done right, surveys are the ultimate revenue lever. They don’t just measure engagement—they drive it.
This isn’t another HR manual gathering dust on a shelf. Half book, half masterclass, this playbook links directly to video lessons where I break down every concept in plain English (with a little humor along the way).
Inside, you’ll learn:
The right cadence for engagement, pulse, manager, and eNPS surveys.
How to get employees talking—and execs listening.
Proven scripts to handle executive pushback without losing your cool.
Why survey fatigue is a myth (and what employees actually hate).
How to turn raw feedback into trust, loyalty, and business wins.
Whether you’re running HR, managing a team, or just trying to prove to executives that engagement is a business imperative, this guide will help you move from being ignored in the boardroom to being the leader everyone looks to for answers.
Surveys don’t have to feel like pulling teeth. With the right strategy, they become your superpower—and the secret to building a workplace people actually want to stay in.
Most leaders dread employee surveys. They’re afraid of the negativity, the complaints, the long reports no one reads. But when done right, surveys are the ultimate revenue lever. They don’t just measure engagement—they drive it.
This isn’t another HR manual gathering dust on a shelf. Half book, half masterclass, this playbook links directly to video lessons where I break down every concept in plain English (with a little humor along the way).
Inside, you’ll learn:
The right cadence for engagement, pulse, manager, and eNPS surveys.
How to get employees talking—and execs listening.
Proven scripts to handle executive pushback without losing your cool.
Why survey fatigue is a myth (and what employees actually hate).
How to turn raw feedback into trust, loyalty, and business wins.
Whether you’re running HR, managing a team, or just trying to prove to executives that engagement is a business imperative, this guide will help you move from being ignored in the boardroom to being the leader everyone looks to for answers.
Surveys don’t have to feel like pulling teeth. With the right strategy, they become your superpower—and the secret to building a workplace people actually want to stay in.